The No B.S. Wine Letter — Austin Texas Wine Society
The No B.S. Wine Letter — Austin Texas Wine Society
The No B.S. Wine Letter — Austin Texas Wine Society

Wine doesn't need another critic.
It needs someone willing to tell the truth.

For people who care more about stories than scores.

Every Wednesday at 4:00 PM, a story worth opening a bottle for.

700+ Join 700+ readers every Wednesday.

The next issue lands Wednesday at 4:00 PM.

No scores No jargon No sponsored opinions
For people who care more about stories than scores.

"The only wine newsletter I actually read."

— ATWS Reader

"Makes me think about wine completely differently."

— ATWS Reader

"This is the first wine writing that actually sounds like a real person."

— ATWS Reader

Read these first.

This isn't another wine newsletter.

Most wine writing teaches you how to identify blackberry, cedar, and tobacco. The No B.S. Wine Letter asks a different question.

Why do some bottles stay with us long after they're empty?

Because wine has always been about people. Not points.

Wine Is Always Becoming

They saved that bottle for ten years. By the time they opened it, neither of them were the people who bought it. The wine changed. So did they. Nobody said anything about that.

Read the essay →

Real bottles. Three nights. No performance.

The applied practice. How a wine actually behaves over three nights — no food pairing, no decanting, no borrowed language. Just what's in the glass.

Read Field Notes →
Viña Fantasma — a serial novel by Jake Ruse

Viña Fantasma

A serialized novel where wine, memory, and mystery collide. West Texas, 1981. A vineyard on the edge of losing everything. Subscribers follow the story as it's written.

Read Chapter One →
The List of 1855 — a serial novel by Jake Ruse

The List of 1855

Bordeaux, 1855. The classification that still governs the wine world today, told from inside the room where it was decided. A clerk. A wall. The list already written before anyone arrived.

Read Episode I →
Jake Ruse — The No B.S. Wine Letter

Hi, I'm Jake.

I don't believe wine needs more experts. I think it needs more people willing to tell the truth about why we gather around a bottle in the first place.

That's why I started The No B.S. Wine Letter.

Read the full story →