Wine, without the bullshit.
This isn’t a tasting room. It isn’t a brand play. And it isn’t here to tell you what you’re supposed to like.
The Austin Texas Wine Society exists to talk about wine the way people actually experience it — at tables, over time, with opinions formed by attention instead of consensus.
Wine is cultural. Wine is personal. And when it’s good, it deserves to be taken seriously — without being treated like it’s untouchable.
What this is
No B.S. Wine
The central argument. A growing body of essays that dismantle the noise around wine and grant the reader clarity and agency. This is the philosophy. Start here.
Field Notes
The applied practice. Documented observations of a wine’s behavior over time—not reviews, but chronicles of attention. This is the philosophy in action.
Fiction
The explored context. Serialized stories that examine the history, power, and human consequence of wine culture. This is the landscape the philosophy inhabits.
What this is not
This isn’t a score factory. It isn’t marketing copy disguised as criticism. It isn’t a vocabulary lesson or a sommelier audition.
Taste is subjective. Honest observation is not.
Start anywhere
Begin with an essay. Follow a story. Read a set of Field Notes.
There’s no right order here — only attention.
“Wine doesn’t need more noise. It needs better listening.”